Those who are experienced in developing copy for websites understand how valuable a website is to your overall growth. Sometimes your website is called your organization’s “face” and you want it to be polished! Developing best practices on today’s website requires engaging headlines, digestible blocks of content and a related point of view for the audience.
It is simply not enough to transfer content for web publishing from brochures, print materials and other internal marketing resources. The website’s most dynamic copy is the product of a solid content strategy, brand storytelling, and a wealth of experience learning what works and what doesn’t work for specific audiences.
During the website process, many business owners and internal team members will take on content creation, but here are five reasons why using a copywriter might be a better plan to develop conversion – worthy copy.
Excellent copywriters will ask you targeted questions to understand your business goals and goals for the website before writing any content. A website strategy team, which is supposed to include a copywriter, pushes beyond “what do you want to say on your website”–they spend time learning what motivates a sale in your business or industry and what the blockers are in achieving it.
Copywriters are not going to try to convince you they know all about your business or industry. But, while still being persuasive, they are inherently skilled in simplifying complicated information. A copywriter is likely to hold a number of meetings to “extract” your expert insights into the landscape of your services, culture and industry. These sessions offer a different view of the different aspects of your business that allows copywriters to write to users who are introduced to your business without knowledge of what you are doing.
Identifying your potential customers’ age, location or gender is not enough. Messaging the website needs to prove that you understand them to your users. Copywriters will take time to learn about your audience’s specific challenges, pain points and solutions. Copywriters are positioned with these insights to offer your product or service to the audience in a way that helps them see through the competition’s clutter.
Each business owner wants a lead-generating website. But what happens if a user lands on your website and the content they are looking for is not presented? They’re not taking action and they’re leaving to another website. To inspire and persuade your audience, professional content writers use calls-to-action. With experience learning what works on the web and what falls flat, copywriters know how important it is to inform users about what they will experience on their journey’s next page, so they are more likely to click.
In order to be a great copywriter, you also have to be a great editor. The website copy created must be clear and concise. A real copywriter will take charge against words that confuse the message as a whole. For example, a piece of content that says, “We go beyond and beyond giving all our customers the very best service, which is our ultimate goal,” can be condensed to, “We strive to provide the best service to our customers.” Cutting out additional advertisements, adjectives and run-on sentences ensures that users consume the content that you present them.
A skilled copywriter who can unleash the power of words in a strategic fashion should always be involved in creating an effective new website or refreshing existing content. Do not stare at a a blank Word document with writer’s block, contact Immortal Media Group so that we can start writing copy for your website.
Immortal Media Group has been providing customers across the United States with innovative website and digital marketing expertise for more than 10 years. We help you grow your business as a full-service agency by understanding your goals, defining client audiences, creating stories, implementing technology, and learning from results. Would you like to learn more about our solutions? Chat with us live right now on our website’s chat button during business hours, call us at 424-239-9478 or email us at [email protected] to discuss your needs.