Businesses seeking guidance outside the company can generally go one of two ways to develop and manage a digital marketing strategy.
One approach is to hire multiple agencies working in the online marketing industry’s different niches. You could hire one company to manage the creation of content and another to focus on marketing search engines.
For some businesses, particularly smaller ones, that may work.
While hiring a full – service online marketing agency, medium to large companies typically do better. This reduces the ability to deal with multiple contracts and track many different contractors‘ performance.
Companies who call themselves an online marketing agency can offer very different services like any other type of business. In one or two areas, some offer expertise, but not in others.
It is important to find one that is truly full – service when researching to find an external online marketing agency.
Look for one that offers dedicated teams working in all the following areas if you are looking for a full – service digital marketing agency. These services together enable a full – service agency to fully manage your online presence through one business.
PPC – Pay-per-click (PPC) advertising, if handled correctly, can be one of the most immediate and cost-effective ways of reaching consumers. PPC has many layers of complexity and getting right takes time, experience and ongoing optimizations. If campaigns are not managed correctly, a lot of money can be wasted.
A full-service agency will work with you to create campaigns that target the right audience and select the keywords your potential customers most frequently search for. They will also manage, optimize and report on your campaign performance on an ongoing basis. When you see the quality of leads it can generate, the dollars you spend on this type of management are well worth it.
SEO – Search Engine Optimization is an area that uses many facets of your website–from content and images to keyword phrases and descriptions of meta tags–to ensure that your website is high on the results of internet search. SEO is evolving and changing almost daily and it can be a full-time job to keep up with the algorithm changes in search engines and content creation to feed your SEO efforts.
A dedicated staff agency will (or should) be up – to – date on all SEO updates and will ensure that all technical details are kept SEO – friendly when creating and publishing new content on your website.
Content marketing. Content, as we all know, is king. Full – service agencies have teams that specialize in creating content marketing campaigns that fit your site and customer base perfectly, making your site relevant and high on search.
In addition, content will help bring in the most qualified leads. The more relevant your content is to your target audience, the more likely you are to raise their hands with people who need your product or service. From initial conversations to closed deals, content can also be used to nurture these leads. It takes a lot of time to create all this different and targeted content, and having a partner to take on this piece is usually the right move.
Social media – It is a draining task for any business to manage a presence across the most active social media platform. Social media can be an effort in real time and not many businesses are able to keep up with it.
These real – time tasks are assumed by full – service agencies because they have the teams dedicated to them. They will also create strategies that target the best possible return on investment in the social areas.
Email marketing – Email campaigns continue to be one of the most effective ways to engage the online world with your audience. A field where a full – service agency brings expertise is to find ways to get potential customers to share their email and then send them effective messages.
Emails can be used in lead, opportunity and customer drip campaigns. If you’re using marketing automation tools, there’s a spiderweb of drips that can funnel people into different content areas based on what they’re dealing with. This can become complex to manage and report on in-house, but with the help of a full-service agency it can be expertly crafted.
For companies that want to outsource large digital marketing projects, full-service agencies offer a one-stop shop. Agencies such as Bayshore Solutions that offer all the above-mentioned services can work with companies to evaluate what they need, develop a smart marketing strategy, and implement that plan.
Would you like to learn more about our solutions? Call (424) 239-9478 or email us at [email protected] to discuss your needs.