Every year, digital marketers have a number of trends. Whether your social media game is being upgraded with stories or a new chat bot is being implemented on your site, 2019 brings even more tools to dive into. Whereas we expect some changes in the digital landscape to shape how we synchronize our tactics, we are expecting some significant digital marketing trends in the coming years.
Here is a list of some of the most timely strategies to increase the engagement of your digital marketing efforts.
Personalized Customer Experience
Inbound marketing success involves providing users with content that draws them into a website and earns their confidence by answering their questions and providing valuable information. As consumers become savvier and want a better user experience when researching products online, the drive to create more personalized content around niche products and services is increasing.
Personalized content can cover a lot of different marketing aspects. It may involve tailoring content to attract particular demographic groups. It can mean content aimed at potential buyers who are more aware of the issues surrounding a product or service. The idea is to engage and inform customers, not bombard them with advertising. Content personalization is a long-term strategy that rewards the commitment and patience of organizations.
Marketing Automation & Machine Learning
From using programmatic marketing to making real-time ad purchases to crunching data that creates a more comprehensive customer picture, automation will continue to provide an advantage to those who put it into play. Automation is part of nearly every marketing and sales phase, enabling businesses to build better customer relationships much faster than in the past.
The difference with machine learning now is that thanks to services offered by companies like HubSpot, even those with no background in writing code can make use of machine learning tools.
There’s nothing new here, but you haven’t entered video yet, you’re falling behind the competition. It’s not enough just to throw and publish a video together. As part of a broader marketing strategy, businesses need to plan ways to use video. Find out what other video companies are doing and what might work best for you. There are plenty of choices in terms of video length, animation use, and a video look. This is an area in which many organizations rely on the expertise of video marketing professionals.
Targeting Generation Z
Generation Z is the generation from the mid-1990s to the mid-2000s. The oldest of those generations are now graduating from college and preparing to embark on their adult journey–jobs, finding a place to live, making everyday items purchase choices, etc. They also grew up very comfortable using the internet for every transaction type, making them the most digitally knowledgeable generation yet. They are extremely tech-savvy and not as loyal to the brand as generations before. If you haven’t started a marketing plan to reach this generation, try adding it to your 2019 goals.
Dynamic Funnel Marketing
Most marketers are currently trying to guide users along a set path through a site, eventually leading them to a landing page where they need action. Due to advances in machine learning, that’s already somewhat dated.
When this is the focal point, dynamic marketing takes machine learning and real-time data crunching possibilities and combines them with stellar content. Using customer-specified data, websites can determine what customers want to see next in real time using their past behavior data. This allows marketers to keep users interested by showing them content that data shows they want to see most, creating a custom funnel designed to work best with the individual involved.
Everything listed earlier is about providing users with an improved experience that is tailored to their tastes and interests. You want to use the tools and techniques at hand as marketers to create ongoing customer relationships. In 2019, there are more tools to do that than ever before.
Immortal Media Group has been providing customers across the United States with innovative website and digital marketing expertise for more than 10 years. We help you grow your business as a full-service agency by understanding your goals, defining client audiences, creating stories, implementing technology, and learning from results. Would you like to learn more about our solutions? Chat with us live right now on our website’s chat button during business hours, call us at 424-239-9478 or email us at [email protected] to discuss your needs.